In this episode of The Sell Side Podcast, host Michael Stanley sits down with Josh Wolfe, founder of WolfeCo. Media, to unpack his unexpected journey from English major and banker to creative entrepreneur and agency owner. Josh shares how a love for storytelling shaped his career path—from editing national publications to launching a full-service marketing agency in the middle of a pandemic.

Josh opens up about the realities of building a business from the ground up, including the challenges of learning operations as a right-brained creative, navigating team growth, and staying grounded in company culture. He shares his approach to character-first hiring, why authenticity in storytelling builds stronger brands, and how WolfeCo. is evolving with big goals in mind.

Whether you're a creative professional, business owner, or just exploring what it means to grow something meaningful, this episode is packed with insight and heart from someone who’s lived the journey—mistakes, mindset shifts, and all.